Barclays Investment Bank
Barclays Investment Bank plays a critical role in global finance—connecting capital, enabling risk management and supporting growth. Its brand platform, Powering Possible, showcases how client relationships, global insight and integrated solutions help unlock new opportunities.
Campaign design: Living Group team Agency: Living Group
The team at Living Group introduced a two-beat messaging strategy: first highlight real-world client challenges; then show how Barclays delivers the insight and solutions to power ambition. A refined visual system—type, graphics, color and imagery—is captured it in comprehensive campaign and event guidelines.
